6 Most Common Misconceptions Senior Marketing Leaders Should Know -- Social Media Marketing in China

You know you need to be on social media, but what is the return on investment?

Since founding KAWO in 2013 we've helped hundreds of MNCs measure their social media metrics across WeChat, Weibo, Douyin & Kuaishou. Here are the six most common misconceptions we encounter...

To create this episode, Alex Duncan, KAWO co-founder sat down with his CTO Brian van Damme discussing ????

[00:20 - 00:43] Western Expectations of Data
[00:43 - 01:43] Demographics & Targeting
[01:43 - 02:30] Using E-commerce Metrics
[02:30 - 04:04] Concerns over Fake Data
[04:04 - 05:07] Social Listening
[05:07 - 06:31] Obsession Over Competitors

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KAWO spent 6 months reading 332 sources, interviewing 18 experts to create a 112-page guide, hoping to take you to see a big picture of China Social Media in a hope of finding the path to where your team wants to be, which you can download for free ???? http://www.kawo.com/guide

KAWO is a China Social Media Management Platform for WeChat, Weibo, Douyin and Kuaishou. At KAWO, it's our mission to empower China social media marketing teams. To learn more about KAWO, please visit https://kawo.com

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