#52 - Nick Shackelford: Is It Possible To Have A Record Q4 Even In 2020?

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Nick Shackelford, a paid media master and longtime friend, sits down with me for this episode of The Unicorn Perspective. After a short political chat where Nick tells me who he is planning to vote for and why, we get into consumer habits, how Facebook has created a “monopoly” and how to plan for a huge Q4. How do we successfully project in a year like 2020? What does the future hold for digital advertising? Is CTV worth looking into?

About the guest
Nick Shackelford has been in the performance marketing world for over 6 years. Before that, he worked with legacy brands like Pepsico and Apple, but he realized his talents lay in marketing directly to consumers with viral products (think fidget spinners). He now has a proven track record of scaling socially focused campaigns consistently past 8-figures through programmatic buying, influencers, e-mail and Adwords. He has a passion for learning and for growing businesses in this ever changing age of customer acquisition.

What you’ll learn
-How to best use discounts and deals
-What the election has to do with your Q4 marketing plan
-Why both data driven apps and human knowledge are important in digital marketing
-How consumer behaviors are changing and how this will impact business
-What new technology should be considered in advertising