5 Steps to Selling Physical Products Online in 2022

5 steps you need to know to sell physical products online in 2022
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Video Overview
0:23 1. Know your starting point
1:14 2. Build a website or build a store on a marketplace
2:52 3. Figure out your fulfilment
3:20 4. Expand gradually
4:00 5. Manage your expectations

1. Know your starting point

If you already have a source of products, for example, if you have your own physical store, or you know a specific supplier that you would like to work with, you can jump directly to step 2 where you decide on what channel you would like to sell your products and set up your online store.

But, if you have never sold anything before, and you are looking for products that you can sell and make a profit then you need to start with research, find a niche, and product with high demand and low competition.

You want to make sure you make data-driven decisions before you buy any stock, and the best way to do it is to use product research and analytics software such as zik analytics. Using Zik you can find niches that are on demand and winning products, check this video to learn more about Zik!
https://www.youtube.com/watch?v=jZgIXstP4-Q

So, No 2, build an online store website or build an online store on marketplaces…

Like Amazon, eBay or Shopify. Every marketplace or channel has its own pros and cons, the main difference between Shopify to Amazon and eBay is the fact that with Shopify you have to take care of getting the buyers to your website while on Amazon and eBay the buyers are already there searching for items.

As Amazon is considered to be the biggest marketplace there are a few advantages on eBay that make big difference:

1. Data - on eBay you can see actual sales history and software like Zik Analytics can really help you make smart decisions based on real data, while on Amazon this data point is hidden and all software that claims to show Amazon data just using speculative calculations. So watch out for that.

2. It is much easier to set up an online store on eBay, the steps are clear, you don't need to wait for approval, and in general, eBay seller support is much better than Amazon’s.

However, choosing your first sales channel will depend on what product you want to sell.

So this is a good moment to recommend this video “5 Things to Know BEFORE You Start an E-commerce Business”. Take a moment to watch it, I’m sure you won]t regret it.

No 3 is to figure out fulfilment.

I know it sounds scary at first, but it shouldn't be. Just spend some time planning your approach to shipping and inventory management.

Think about how you'll handle your packages and real-time shipping rates, where you will store your inventory? in your home? garage? or fulfillment center?

The fourth thing to know is to expand gradually.

Selling online is different from the physical world because of the operation required: uploading products, answering to customer service, packing new orders and shipping them to the customers, and all this is before you even start handling returns.

This is why expanding gradually is so important, you don't want to lose control of your business and disappoint your customers.

Grow slow, make sure your operation can handle the amount of orders you process, and once you see you are on top of things, then scale your business.


The fifth, manage your expectations


In the physical world when you open a store, for example, in a shopping mall, you can see and feel your customers from day one, while on your online store you might think no one is visiting your store.

This is why it is super important to know what to expect and when to expect results.

For this I would like to quote my mentor and what he told me on our first lesson before I started selling on eBay. This is how selling on eBay looks like. In the beginning you work, and work and work and work, listing items, optimizing titles, setting up your operation, and work work work work some more and then you get just a bit of money.


After a couple months things start to get more balanced out,


But once you overcome this period and your store is established and you have the right products it becomes like this, you ready for it?.

Work…. and, Money ,Money ,Money ,Money ,Money ,Money ,Money , work, work , Money Money Money Money Money Money Money Money Money ...and more Money Money Money Money


Well you guys got the point..