5 insider tips to get the most out of eBay Promoted Listings | Do eBay Promoted Listings work?

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Video Overview
0:00 Intro
0:41What are eBay Promoted Lisitngs
1:20 Benefits of Promoted Listings
2:00 5 Tips to get the most out of eBay promoted listings
2:10 1 - Understand your goals
2:37 Over the shoulder promoted listings setup
3:46 Promoted listings bidding strategy
5:41 2 - Stand out from the crowd
5:58 3 - Promote trending or in demand products
6:35 4 - Upload in bulk
7:21 5 - Use the detailed reporting

Hello everyone! This morning I woke up with a feeling to make a really straight forward video about 5 insider tips to get the most out of eBay Promoted Listings. Some people ask me if Promoted Listing really work? My answer is…

Yes.

So hang in there, and let’s do this!

Tip number 1: think about the goals you want to achieve with Promoted Listings, and set up campaigns that reflect that. Whether it’s by brand, category, price level, or seasonality- make sure you group them together because it’ll make it easier to measure performance and visibility. Should you put your ad rate up or down?

Tip number 2: stand out of the crowd with great listings. How? I’ve made a detailed video about how to make great listings and boost your sales.


Tip number 3: Promote that are in-demand or trending. There is no better way to find winning products than Zik analytics’ Product Research tool! By the way, the Founder and
CEO of Zik Analytics, Nahar Geva himself made a complete guide video on how to use Zik analytics, you shouldn't miss that

Tip number 4: If using promoted listings on eBay really works for you, it’s possible to upload them in bulk using a CSV file. There’s no complicated rules and, unlike CPC methods, you only pay if you make a sale.

eBay also offers a handy ‘Recommended items’ feature in its campaign manager.

This highlights which listings are most likely to benefit from promotion. If an ad is doing well, you can even promote it internationally. Sellers can advertise on any eBay marketplace that they deliver to.

You also have complete control over the length of your campaigns. Stop or start your ads whenever you want.

Tip number 5: Detailed reporting. Detailed performance data is readily available to optimize your campaign strategies. Your seller dashboard contains:
The number of impressions your promoted ads have generated
Clicks from potential buyers on your ads
The total number of promoted ads that led to a sale
The ad rate for every item and fee you’ll be charged
Total items sold and amount earned

You should closely monitor these metrics when experimenting to perfect your campaigns.

Start by setting your ad rates low and then increase them one percent at a time. Even the minimum 1% bid can increase eBay sales. Later on, if you think you’re paying too much for an eBay sponsored listing, go down one percent to see what happens. You can tailor your campaigns to suit your personal business objectives. Just remember to think in terms of 30 day windows.

#eBayPromotedListings #eBay