4 social media trends to watch in 2021

4 Social Media Trends Marketers Should Watch
in 2021

Trend #1:
Brands will continue to take a "less is more" posting approach.
The global events of 2020 had brands starting to ask a question they may have never asked themselves before:
“Does my audience even want to hear from me right now?”
Instead of publishing as much as possible, ensure your audience truly gains something -- information, education, actionable advice -- from your brand.

Trend #2:
Content value will beat production quality.
When businesses went completely remote in 2020, social media and video marketing teams were forced to develop scalable production processes that could be done from home.
When consumers still engaged with what was clearly made from remote locations, it sent a message:
Content with lower production quality can still be engaging if it provides value.

Trend #3:
Consumers will crave snackable content.
2020 saw record engagement on abbreviated social content.
Think: TikTok, Instagram Reels, Stories.
With so many companies looking to emulate abbreviated content features, “snackable” pieces from brands are likely to stick around.

Trend #4:
Authenticity will be vital.
It takes more than good pricing for customers to trust, identify with, and invest in a brand.
Brands have taken notice by embracing their human sides on social media.

When a brand’s content is authentic, it can help them gain trust from their audiences.
Which social media trends are you watching for 2021?
Reply and let us know!

Credits to
Hubspot
Global E-commerce Society
Women In E-commerce