4 biggest struggles of e-commerce businesses testing Pinterest Ads for the first time!

4 biggest struggles of e-commerce businesses testing Pinterest Ads for the first time:

1. Choosing the right budget to start with.

Many burn through cash too fast thinking it’ll optimize as fast as Meta.
Spoiler: it won’t.

There’s a 14 day learning phase on Pinterest when you launch ads, regardless of the size of your budget.

2. Making Pinterest friendly content.

You can’t slap your TikTok videos and square Facebook ads on Pinterest and expect them to perform.

Pinterest has its own creative dimensions and best practices that help your ads convert.

3. Loosing patience.

In a world where everything happens so fast, it’s hard to wait out a marketing test.

3 months is the recommended time for testing Pinterest Ads. After that you can really assess whether or not this platform will move the needle in your business.

4. Trusting the advice of the Pinterest reps blindly.

Are there some really great Pinterest reps? Yup.

Do they have an incentive to get you to spend? Also yes.

Anyone reading this who has the same struggles, here’s my advice:

1. Start with 20% of your monthly Facebook ad budget.
2. Read up on Pinterest’s creative best practices.
3. If you get deterred quickly, Pinterest Ads may not be for you. If you’re willing to give Pinterest ads a proper test, 3 months is ideal.
4. Merge the advice of the Pinterest reps with your business expertise to form a Pinterest ads strategy that works.

What else do you struggle with?