3 Overlooked Technical Ways To Improve The SEO Of Your WordPress Website

In this video I'm going to show you 3 overlooked ways to improve the SEO of your WordPress Website!

First Way: Create a google news sitemap.

Creating a news sitemap used to require technical knowledge, particularly coding.

It isn’t anymore, thanks to powerful SEO tools like AIOSEO.

To get started creating your Google News sitemap, head over to your AIOSEO dashboard and click on “Sitemaps.” A page will open, showing you five sitemap options:

General Sitemap
Video Sitemap
News Sitemap
HTML Sitemap
RSS Sitemap

Of course, you’ll want to select the News Sitemap option in this case. When you do, you’ll be presented with a page asking you to activate the News Sitemap.

You can easily create a Google News sitemap using AIOSEO.
Once enabled, the tool will take you to the News Sitemap settings page. This is where you’ll set the publication name and define the content to include in the sitemap.

Part of creating a Google News sitemap involves defining the content to include in the sitemap.

If you don’t enter your publication name in the Publication field, AIOSEO will use your Site Title as the publication name.

Next, select the post types you want to include in your news sitemap by ticking the appropriate boxes in the Post Types settings. Be sure the posts you choose are news articles as these are the only posts Google aggregates into their news feed.

Once you’ve configured your settings, make sure to save them.

That’s it! You’ve created a Google News sitemap.

Second Way: SEO Your WooCommerce content.

Did you know that All in One SEO integrates with WooCommerce enabling you to control the SEO and social meta for your products?

And, the Pro version of All in One SEO enables you to control this for your product categories, product tags and product attributes as well.

Third Way: Use AIOSEO's Breadcrumbs

Download and install All in One SEO (AIOSEO).
Then, in WordPress, go to AIOSEO » General Settings » Breadcrumbs.
Toggle the Enable Breadcrumbs button to on.
aioseo enable breadcrumbs
Below the Enable Breadcrumb button, you’ll see 4 different ways to add breadcrumbs to your site.

Gutenberg block
Shortcode
Widget
PHP Code

Remember: Google doesn’t care where you place the breadcrumbs. So you can use the shortcode, for example, to add them to the bottom of pages if you like.

Assigning a Primary Category
You can also have a blog post category or product category added to the breadcrumb trail. Wonder how this works if you assign more than 1 category to a web page?

All in One SEO (AIOSEO) allows you to choose a Primary Category to display in the breadcrumb trail.

Breadcrumb Schema Markup
AIOSEO automatically adds breadcrumb markup to your pages. So there’s no action needed on your part other than installing the plugin.

And that's it!

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You can read more information about these and other AIOSEO features here:
https://aioseo.com/blog/?utm_source=youtube&utm_medium=video&utm_campaign=tutorial

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Timestamps:
00:00 - Intro
00:14 - Install AIOSEO
02:15 - 1st Way: Use a Google News Sitemap
06:03 - 2nd Way: SEO Your WooCommerce
11:38 - 3rd Way: Use AIOSEO Breadcrumbs
15:04 - Outro

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