257. How to Bet On Yourself with Amira Rasool of the Folklore Group

Have you ever wondered how to elevate your brand or business? Are you ready to take your vision to new heights? Now is the time to bet on yourself!

In today’s episode, I’m sitting down with Amira Rasool, Founder and CEO of The Folklore, to discuss how to build a global business from the ground up.

Together, we discuss the secrets of creating an empowering brand and how to keep your vision big and bold! Amira shares valuable insights on evolving your business and attracting new investors in today's market.

We Also Talk About…

- Amira’s journey from fashion editor to global business founder and CEO
- Why making waves as a Black entrepreneur matters and how to navigate the challenges
- Start up advice and hacks to supercharge your business growth
- How to source products and collaborate with brands worldwide
- How to attract international shoppers like a pro
- Turning setbacks into comebacks as a business owner

RESOURCES:

- Subscribe to my Substack, Balance with Les https://balancedles.substack.com/
- Follow Amira on Instagram https://www.instagram.com/amirarasool/
- Follow the Folklore on Instagram https://www.instagram.com/thefolklore/
- Check out https://shop.thefolklore.com/ and upcoming sip-n-shop events near you! https://shop.thefolklore.com/pages/pop-up-shops
- Read Dopamine Detox : A Short Guide to Remove Distractions and Get Your Brain to Do Hard Things by Thibaut Meurisse https://amzn.to/4dn0OYq
- Listen to episode 255: How to Win at Life: The Mindset Shift You Need to Level Up https://open.spotify.com/episode/0UyGZaz7zcKr7TW6rS4FE1?si=cM2e8GxdQMudG7jrWUpHLQ&nd=1&dlsi=83fdafdbd8e84a6c

KEEP IN TOUCH WITH BALANCED BLACK GIRL:

• Shop limited-edition Balanced Black Girl merch: https://shop.dearmedia.com/collections/balanced-black-girl
• Listen to the show on Apple: https://podcasts.apple.com/us/podcast/balanced-black-girl/id1438982040
• Listen to the show on Spotify: https://open.spotify.com/show/46muBfvOgp2U44ycqZJPPN?si=684c70f603a44324
• Subscribe to the BBG Channel https://www.youtube.com/channel/UCBxaP1FieK4i9i_mfh0PdWg
• Follow on IG: https://www.instagram.com/balancedles + https://www.instagram.com/balancedblackgirlpodcast
• Follow on TikTok @balancedles https://www.tiktok.com/@balancedles
• Visit our website at http://balancedblackgirl.com/

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• Philadelphia Cream Cheese | Philadelphia makes everything creamier. Visit http://creamcheese.com for recipe inspiration and to purchase Philadelphia Cream Cheese so you can start adding it to your recipes at home!