2022 Social Media Preview | Fox 10 Phoenix

It's become an annual tradition for me to hop on with the Fox 10 Phoenix morning team a day or two before New Year's to chat about what to look for in social media for the upcoming year. The last two times have been virtual appearances of course, but its always fun to talk with them even through Zoom and not in the studio. This time around it was Troy Hayden by himself and we discussed the following...

MORE:
* E-commerce 
* (capabilities on IG, TikTok, maybe Meta)
* Adults on TikTok
* 60% under 34)
* Meta (and metaverses) 
* MZ investing big into Meta, wave of future in his mind, its not going away
* LinkedIn
* with great reset, job/career movement by so many, LI may be a key tool for existing and future users
* Oversight
* by platforms and govt, this could be the year where things really start to change esp since its a bigger election year with midterms

LESS:
* Social audio 
* clubhouse/twitter spaces not going away, but dont be surprised to see many of the 40+ similar apps/services disappear
* Instagram users/usage
* IG has already been taking a hit due to TikTok, expect more of that
* Employee freedom
* could many companies get more picky about dictating how their employees use social media? Def possible
* Facebook ad spending
* ad spending on social media in general wont go down (again esp due to election year) but we may see more brands diversify their spending to other platforms like YouTube, Twitch, and of course tiktok

Thanks to Fox 10 Phoenix as always for having me on the show!
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Let's connect: @vincentorleck