20 Year-Old Starts a $6M/Year Sneaker Business

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In just a few years, Marcus Sharf has grown his sneaker business, Hyp Miami, from a side-hustle into a go-to destination for shoe collectors that brings in a 7-figure yearly revenue. He’ll share how to start a sneaker reselling business in this episode.

Like many teens, Marcus’ parents wanted him to get a job when he turned 14. He started selling things from around their house to finance his sneaker collection. After he sold his first pair of Nikes for $300, he realized this could be more than a hobby–and Hyp Miami was born.

Hyp Miami started as an online business, opening its first brick-and-mortar store in 2022. Marcus will share how he connected with customers to grow his online sales, and his unique strategies for building buzz around his brand.

We’ll also hear how he used those profits to open up his retail store and the challenges of pivoting from online-only to a brick-and-mortar. Maybe the most impressive thing: Marcus built this business while still in college. We’ll learn how he managed his time to balance school with being an entrepreneur and what systems he’s put in place to keep both his stores and his online wholesale business running smoothly.

Getting your hands on rare new sneakers can be a challenge in and of itself. Marcus will explain his strategy to securing this in-demand inventory, both from online vendors and at sneaker conventions. Negotiation skills are a big part of his success, and he’ll talk about how he learned those and his advice for other aspiring entrepreneurs who want to become better negotiators.

If you’re interested in the sneaker industry, make sure you check out some of our other interviews:

From $50 to $4.2M/Year Sneaker Reselling Business ►
https://www.youtube.com/watch?v=dJryzKeGwtU

How Afshan Makes $60K/Month From Her Shoe Business ►
https://www.youtube.com/watch?v=Z1Iz4tTVrZE

Resources
https://hypmiami.com/ - Find out more about Hyp Miami at their website
https://www.upflip.com - Learn more tips to start and run a business at UpFlip
https://www.upflip.com/blog/reselling-shoes - See more insights on how to start a sneaker business on the UpFlip blog

#sneakers #sneakerreselling #howtoresellsneakers