2 Skin Care eCommerce Businesses for sale - Acquisitions Anonymous e73

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Michael Girdley (@Girdley), Bill D’Alessandro (@BillDA) and Mills Snell (@thegeneralmills) discuss 2 eCommerce deals in today's episode. An eCommerce skincare product seller & an Amazon FBA eCommerce Brand in the Anti-aging, beauty and skin care segments
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Show Notes:
(0:00) Intro
(1:01) Cloudbookkeeping.com
(2:12) Health & Wellness brand: eCommerce skincare product seller
(6:23) The fools Gold of FBA Businesses
(7:20) Understanding the value through market knowlegde
(8:30) No brand loyalty.
(11:26) Amazon FBA as a source of revenue
(15:17) Big Client anecdote
(16:20) In-n-Out
(18:34) Going from eCommerce marketplace to an own domain website & brand value
(21:37) Value forward advisory
(22:34) Amazon FBA eCommercer Brand in the anti-aging, beauty & skin care segments
(23:50) Year established as a red flag
(24:22) Private lable product
(26:11) Margins, cost structure & scaling up on FBA eCommerce
(27:24) Sourcing from India?
(28:31) Large inventory thoughts, contradictions in the listing
(29:29) Should we be mistrustful of this business?
(32:23) The growth is just not possible without a cheat code
(33:41) Is it realistic to acquire 1 eCommerce business a year?
(34:58) Good businesses transact at great multiples
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Thanks to our sponsors this week!

CloudBookkeeping offers adaptable solutions to businesses that want to focus on growth, with a “client service first” approach. They offer a full suite of accounting services that include sophisticated reporting, QuickBooks software solutions, and full-service payroll options.

Value Forward Advisory is a Minneapolis based company that focuses on the growth and eventual sale of mature companies up $15 million in revenues. They offer Contract CFO, businesses taxes and succession planning. Owner, Zack Ryan, enjoys this podcast and is happy to support it.
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Links:
* Subscribe to the podcast if you’d like to listen instead:
https://podcasts.apple.com/us/podcast/acquisitions-anonymous/id1533153678
https://open.spotify.com/show/4rbeAODKXwwEOxf905He22
https://valueforwardadvisory.com/
cloudbookkeeping.com

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