#153 | NEXT-GEN Entrepreneurs | Social Entrepreneur & Active Spouse in a Family Business (Jaya Devi)

Is it possible to be successful in a Family Business as a Spouse...and at the same time become an Self-Made Entrepreneur in your own right?... The answer is YES and YES! Learn from Jaya Devi in this episode who has done exactly that and much more with her social impact initiatives.

E12 | NEXT-GEN Entrepreneurs with Reg Athwal
(Produced by Reg Athwal TV - The Family Business Channel)

Our next guest is Jaya Devi, who is a woman on a mission to empower Indian artisans and uplift underprivileged women, whilst promoting a sustainable lifestyle. Her prime initial focus was on the slowly disappearing arts of Kalamkari and Batik. Arts which demand time, patience and precision.

Today, under the Jullaaha brand, Jaya Devi provides an opportunity for artisans to find a market for their work and through this effort creates a steady stream of income for them. She also supports the training and employment of impoverished, local women and helps raise their families from dire poverty.

Coming from an ancient Ayurvedic family, it was only natural for Jaya Devi to add a line of 100% authentic and natural Ayurvedic products under the Jullaaha umbrella. Using 200-year-old, secret, Ayurvedic family formulas that source ingredients locally, the brand ensures that clients get as close to nature as possible.

Jaya Devi is the Director of Research & Development Center at Cholayil and is the Co-founder of SADHEV and contributes immensely to their Family Business CHOLAYIL.

Her vision and efforts have been recognised by several organisations and recognized with the Women Entrepreneur Award from FICCI-FLO awarded by MSME Government of India as one among the Top 100 Most Successful Women Entrepreneurs.

Connect with Jaya Devi via:

https://www.linkedin.com/in/jayadevi-cholayil-7263a523/
https://www.cholayil.com/
https://jullaaha.com/

In this episode, we explore the following topic touch-points:

1. Become an Active Spouse in a Family Business
2. Building Start-Ups alongside the Family Business
3. Focusing on Social Impact Entrepreneurship
4. Finding Business Ideas from History & Ancient Times
5. Giving Back as a Philanthropist
6. Family Values & Guiding Principles
7. Tips for Women in Business & Next-Gen Females
8. Balancing all Areas of Life as a Woman

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