029 What is the difference between Custom Audiences and Lookalike Audiences?

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Facebook advertising really paved the way for a lot of the social targeting, bidding, and optimizing tools available now. Investing in social ads is all about finding the people who will love your business. Custom audiences and lookalike audiences are some of the advanced audience selection tools widely used across platforms. In this episode, Kelsey, Bri, and Molly talk about using Custom Audiences and Lookalike Audiences to find people who are most likely to find your ads relevant. Buckle in for this one; these ladies are digging into the trenches of the differences between these two targeting tools and sneaky ways to use them.

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