???? Strategies to Maximize Your Reach With Performance Max Campaigns

Missed the Live Q&A Session? Catch Kasim and John every Friday at 1 PM PST as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week! ????

Join this channel to get access to perks, including the Live Q&A member chat:
https://www.youtube.com/channel/UCKukXk_pm3om3If9FUsBKew/join

For now, you can watch the replay where Kasim and John share how you can expand your reach with Performance Max, why a separate remarketing campaign is important for a successful PMax campaign, how to build your asset groups if you have a huge inventory, and so much more:

0:00 August 12 Live Google Ads Q&A to Scale Your Business
1:12 Is there any way to measure vanity metrics in Google Analytics?
6:24 Besides Northbeam, is there any other way to see the effect of my YouTube campaign (eCom conversions)?
8:40 In a search campaign, expanded text ad is still performing much better (CTRs, conversions) than any responsive ads. How 'normal' is this?
11:08 Is there a good way to communicate to the algorithm that new customers are more valuable than returning customers?
15:16 ​Any recommended setup for the brand campaign if I use only YouTube traffic to the left-up top of the funnel audiences?
16:46 How to build your Performance Max asset groups if you have a lot of product categories
19:37 What are the best strategies to get PMax to expand the audience?
22:02 ​My dynamic retargeting campaign is contributing to a decent amount of view through conversions, but no direct conversions. How should I evaluate the performance of this campaign?
23:34 I tested PMax Light, I didn’t add audience signals, just the feed but it would not spend unless I fed it audiences. Do you see this?
25:40 ​Is there a way to look under the hood of asset groups in Google Analytics? Will UTMs work for more visibility at least for clicked placements?
28:50 Kasim’s Topics API theory
29:42 Do you think Maximize clicks bidding will work well for a book launch focusing on the name of the book?
31:31 ​How much more "weight" does Google put on conversion actions under "Purchases" versus "Qualified Lead"?
32:42 Why you need a separate remarketing campaign for Performance Max to work well
36:35 Factors to consider to come up with an adequate Performance Max daily ad budget
39:02 How does Google optimize? Does it optimize based on account or campaign-level conversions?
40:32 How much do you use the web UI vs the editor at Solutions 8?
41:11 ​What is the difference between ecom_ID and ID in the google ads tag? (eCom)
41:37 ​I’m running dynamic search ads and every single iteration of the ad that Google generates has the exact same headline. Is there an explanation for this?
42:15 What is the best way to determine what percentage of sessions or users are repeat customers in Google Analytics?
43:51 ​How much impact does the conversion value have on the campaign goal if it’s set to 1 and not dynamic? A
46:44 PMax bidding strategy for 1 product where the LTV = the first purchase AOV
47:26 ​Why can’t we do location bid adjustments in PMax?
48:24 What to remember when running a PMax campaign using the Smart Shopping “hack”
50:17 ​Running a subscription product with a 30-day trial, is there a way we only get Google to favor those who don't cancel and stay at day 30 and beyond?
50:59 PMax for products with longer seasons such as six good months a year and six slow months?
52:25 Using Northbeam for Google Ads
55:13 Can you add new blog posts and new products in the first 6 weeks of the PMax campaign? Let's say we have 2500 products, can we add 300 more?
56:25 The Google Ads attribution model John recommends
58:56 Bidding strategy for targeting a competitor who isn’t running any ads

Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:
https://youtube.com/playlist?list=PLpSgV5gCkUviyl7qG5UTCySebihr5ciAG
--------------------------------------------------
Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/
--------------------------------------------------
Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.
Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
--------------------------------------------------
SCALE AND GROW YOUR BUSINESS WITH PPC!
Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

???? Follow Kasim on Twitter: https://twitter.com/kasimaslam

️️You can find us here ️️:
Website: https://bit.ly/sol8-home
Twitter: https://twitter.com/solutions_8
Facebook: https://www.facebook.com/solutions8llc
LinkedIn: https://www.linkedin.com/organization-guest/company/solutions-8?
#googleads #googleadsperformancemax #googleperformancemax