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By setting a clear goal, you can build successful strategies that help convert users into long-term customers♟. A well-structured campaign should maintain the right balance within the marketing funnel: 5% for awareness to increase brand recognition, 15% for consideration to boost engagement and trust, and 80% for conversion, focusing on turning visitors into customers. ????

So, what exactly do you want to achieve, and which conversion events are most important for your e-shop?

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