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Karishma Ahuja from Calista Media joins us to discuss the untapped potential of out-of-home (OOH) advertising—specifically truck advertising—for consumer brands. Learn how brands can use vinyl-wrapped trucks to create upper-funnel brand awareness, diversify their channel mix, and reduce reliance on Meta, Google, and TikTok ads.

Karishma explains when truck advertising makes sense for brands, how to set realistic expectations for impact, and strategies to test and measure effectiveness using geographic and same-store sales analysis. She shares insights from campaigns with DTC and retail brands, including a high-impact activation in Dallas for Troy Aikman’s beer brand.

At Callista Media, we're not just in the business of truck side advertising – we're in the business of turning heads, sparking conversations, and igniting imaginations.

Check out Callista Media at https://www.linkedin.com/company/callista-media/

You can find Karishma Ahuja at https://www.linkedin.com/in/ujaka/

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**Timestamps:**
00:00 Intro—Karishma on truck advertising
02:00 How Calista Media works with CPG and DTC brands
05:10 When brands should consider truck advertising
08:55 Case study—Troy Aikman’s Dallas truck campaign
11:30 Minimum run lengths and budget recommendations
13:50 Route selection and geo-targeting
17:40 Measuring success with same-store sales and search trends
22:10 Coaching new brands on out-of-home advertising
28:00 Why OOH complements digital strategies
31:30 Advice for new entrepreneurs

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