【15分鐘預覽】#03.以有效的銷售漏斗創建銷售 eCommerce Success by Sales Funnel

If you wish to view the full length of the video, you may enroll the course on the following link如慾觀看完整內容，可到以下網址訂購https://solomon.hk/course-tag/fedm


Webinear #01:
【策劃網店先決條件 Planning & Starting up an Online Shop】
There are a series of questions you should ask yourself before you should go ahead and implement an online shop. Here we provide some answers to the most important questions.

Webinar #02:
【以出色顧客體驗實現線上銷售 eCommerce Success by Great User Experience eCommerce Success by Great User Experience】
If you can enhance the user experience of your online shop, you will have better chance of success in sales of your eCommerce.

Webinar #03:
【以有效的銷售漏斗創建銷售 eCommerce Success by Sales Funnel】
How would you design a sales funnel when customers are visiting your eCommerce site (online shop) is an art and it will greatly increase the chance of conversion for your online shop and grow faster with sales. If you think in the way of a Sales Funnel, your online shop is not just a website but a coordinated effort for sales conversion!


Webinar #04:
【以會員制度產生重複銷售 eCommerce Success by Loyalty Program & Affiliation】
The essence of growth for your online shop is to build up the base of your returning customers. The more returning customers the greater the growth in sales. It is the most important tactic of all for e-Commerce.


Webinar #05:
【搜尋器優化基礎 Search Engine Optimization Basics】
SEO is probably the most important topic to understand or action you need to take if you want to grow organic traffic to your online shop or website. Once mastered, you will have a very good competitive position.


Webinar #06:
【真正量度成功的方法 Google Analytics & Performance Tracking】
You need to understand the real success metrics of digital marketing campaigns before you can really decide digital channels may bring you the better performance & results. Google Analytics is serving as one of the most widely used tools.


Webinar #07:
【電郵宣傳秘技 eMail Marketing & Customer Database Building】
eMail Marketing is fundamental to Digital Marketing and it is probably the most cost-effective channel for all especially if you are targeting your existing customers for best ROI.


Webinar #08:
【Facebook 廣告宣傳 Facebook Advertising】
Facebook is the most popular social media in the world. In order to gain more attraction from your target audience, you need to advertise with the right objectives, placements, ad formats…You can also leverage it to promote your online shop through FB Shop (Commerce Manager).


Webinar #09:
【Google 廣告運用 Google Ads (Keywords, Display Banner, Video) Advertising】
Google is definitely penetrating the market with all kinds of levels and advertising on Google can mean to show up on search results, appearing on different Google Display Network websites or youtube. Setting up campaigns in Google Ads is not exactly straight forward if you are not familiar with the basics. This is a wonderful course to begin.


Webinar #10:
【社交媒體內容宣傳 Social Media Content Development & Marketing】
Choosing the right Social Media to target your audience is very important to get better engagement and results. If your content goes viral, you will even have a broader reach than you can imagine.



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